Yumi (Yufei Ding)

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Catch me somewhere between campaign decks, concept boards, and casually overthinking color palettes.

Is It Cake? Or The RealReal (The RealReal)

Get those who are always worried that the luxury bags they buy are not authentic
To visit The RealReal
By showcasing the site’s selling 100% real bags

Year: 2024

The RealReal could collaborate with “Is It Cake?”, where the focus is on discerning real luxury bags from their cake counterparts, providing The RealReal a platform to discuss their expertise in authenticating and providing high-quality genuine articles. Set up pop-up stores where present displays of bags and cakes. Customers must sign up for the challenge (limited spots) to guess which one is real following the series’ system. The winner can own the real bag.

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