Yumi (Yufei Ding)

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Catch me somewhere between campaign decks, concept boards, and casually overthinking color palettes.
Yumi (Yufei Ding)
Shanghai, New York City

School of Visual Arts
BFA  Advertising, 2021-2025
Hi! I’m Yumi.

SVA-trained, soon-to-be Brown PRIME student, and a marketing lover with a soft spot for big ideas and bold visuals. I’ve played in the worlds of fashion, automotive, and cosmetics through internships at places like Kate Spade, McCann, and Ipsos — and survived them all with my creativity intact. Currently packing my brain (and bags) for Brown’s PRIME program to level up in business, tech, and innovation. I believe great marketing feels more like a conversation than a campaign — and I’m here for the big ideas that actually make people care.

Before that? Brainstorms, caffeine, and the occasional existential crisis. Let’s make something cool.