Catch me somewhere between campaign decks, concept boards, and casually overthinking color palettes.
Mayo Takeover: The World is Dipped.
Year: 2025 D&AD New Blood Awards BriefThis campaign turns Hellmann’s Mayo into more than food—it’s a full-blown cultural takeover. By teaming up with Pantone, Mayo becomes the world’s next iconic color, splashing across cities, runways, and beauty trends. From yellow taxis to fashion weeks, everything’s getting dipped in Mayo—and there’s no going back.