Yumi (Yufei Ding)

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Catch me somewhere between campaign decks, concept boards, and casually overthinking color palettes.


Be Panda (Chengdu)

Get people who want to slow down
To visit Chengdu
By promoting “Be Panda” as a state of mind that enjoys life at leisure

Year: 2023





Panda Sleep APP: Get up Later.

Set only timed alarms that match the panda’s sleeping schedule, so that users can sleep enough and wake up later.


Panda Tea Mug: Hold and wait. Until it turns ‘Panda’!

Use temperature-sensitive technology to make special tea mugs. The heat of the hot water poured into the mug will slowly bring out the hidden panda colors and shapes. This requires a waiting process, but it is this waiting that prompts people to stop being in a hurry to drink hot tea.


Bamboo Shoot Serving Guide: Seriously as a Panda.

People tend to ignore and have no patience for things that don’t matter. The idea is to present how to eat a bamboo shoot as a serious guide. A serious guide on eating a bamboo shoot may seem dumb but it has you slow down and have fun.


Black and White Movie Night

Watch black and white, feel black and white. Spend a calming day watching classic black and white films at Chengdu’s traditional teahouse, paying homage to the panda’s colors.