Yumi (Yufei Ding)

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Catch me somewhere between campaign decks, concept boards, and casually overthinking color palettes.


Netflix & Sip (Campbell’s Partnership with Netflix)

People like to watch their favorite TV shows while eating. In recent years, Netflix in the U.S. has included more international content. This is an opportunity for Campbell’s to reach a multicultural audience.

Year: 2022

Campbell’s and Netflix are launching Netflix & Sip, a limited-edition line of three geographically diverse classics chosen to incorporate classic soups from each regional culture.



Friends - Smoked Turkey With White & Wild Rice Soup
Mr. Bean - Potato Leek Soup
Reply 1988 - Korean Doenjang Jjigae Soup